Posts Tagged 8 Hour Energy shots
8 Hour Shot or 5 Hour Shot!
Posted by World Music Net in Energy shots on July 31st, 2009
In a time where people will go the distance to save a few pennies on fuel, there is a booming new energy drink category that costs 20 times as much per ounce as Coca Cola - the energy shot.
More and more people are turning away from $3 coffee, in favor of $3 2 ounce shots of solid caffeine - and most of them taste disgusting.
The energy shot market is expected to double this year, to $700 million in sales - and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product - the 5 Hour Energy drink.
Other companies have sprung up, in an attempt to capture some of this new energy drink market - products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.
The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. While the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni - three popular berries known for their dietary and energizing properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, The Mr Energy 8 Hour Energy shot is carb and calorie free - and it tastes delicious.
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a Finance major in his last semester.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident their product will succeed due simply to its superior ingredients. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.
